Black Hat Search Engine Optimization

Black Hat Search Engine Optimization is a method of web site optimization that consists of illegal search engine optimization techniques. This should be avoided at all cost. It can give you a good traffic for a short period of time and totally block your website from major search engines at later time.

The techniques used for this optimization if purely designed for search engine crawlers only and not for anything else.

Didn't we optimize websites to be search engine bots friendly?

Yes we are optimizing our websites to become search engine robots friendly but in a way where it is also a human visitor friendly. Imagine visiting a website with lots of text that you don't even know how to read and just a saw a couple of targeted keywords inserted to this junk text. You will surely leave the page once you saw it.

The purpose of search engine optimization is not just to drive traffic in your site, but also to convert these traffics into sales. How can anyone convert such traffic to sales if the visitor cannot understand what it is in your web page? Visitors are using Search Engines to look for something related to the keyword that they typed. If they cannot find what they want from your site, then they will surely leave and search for another web site.

If all search engine optimization specialist is using Black Hat Search engine optimization technique then Search Engine Websites will become useless in the near future.