Search Engine Optimization Cloaking

Search Engines are reading websites content which means, the more the content a website have, the better it will be for any search engine robots.

Cloaking is a Black Hat Search Engine Optimization procedure where the Search Engine Optimization Specialist records all search engines IP addresses in order to determine if the visitor of his web site is a search engine robot or not.

How'd they do that?

Search Engine Cloaking can be done using any server side script. All web pages of your web site should contain the script to check whether the IP belongs to a search engine or not. If the IP belongs to any search engine robots then they will be redirected to the page optimized specially for search engine robots. On the other hand if the script didn't find any match from his list for the visiting IP address then the scrip will consider it Human Visitor and will be redirected to the page designed for them. This is how Search Engine Optimization Cloaking works.

Black Hat Search Engine Optimization

Black Hat Search Engine Optimization is a method of web site optimization that consists of illegal search engine optimization techniques. This should be avoided at all cost. It can give you a good traffic for a short period of time and totally block your website from major search engines at later time.

The techniques used for this optimization if purely designed for search engine crawlers only and not for anything else.

Didn't we optimize websites to be search engine bots friendly?

Yes we are optimizing our websites to become search engine robots friendly but in a way where it is also a human visitor friendly. Imagine visiting a website with lots of text that you don't even know how to read and just a saw a couple of targeted keywords inserted to this junk text. You will surely leave the page once you saw it.

The purpose of search engine optimization is not just to drive traffic in your site, but also to convert these traffics into sales. How can anyone convert such traffic to sales if the visitor cannot understand what it is in your web page? Visitors are using Search Engines to look for something related to the keyword that they typed. If they cannot find what they want from your site, then they will surely leave and search for another web site.

If all search engine optimization specialist is using Black Hat Search engine optimization technique then Search Engine Websites will become useless in the near future.

Search Engine Optimization

Search Engine Optimization is a term use for scientific process to be done to attract the search engine robots to crawl a web site page and give good rank to a particular keyword or phrase in said search engine.

Search Engine Optimization Specialist is the one executing the said process in order to make a website optimized enough. There are 2 ways to optimize someone’s web page. The first one White Hat Search Engine Optimization Method where the Search Engine Optimization Specialist will be targeting a competitive keyword or phrase for gaining a huge amount of visitors to specific website.

These Search Engine Optimization Specialists is also keeping in their mind that they are optimizing the whole web page to easily understand by both human and search engine robots. They are using all legal procedures to achieve their goal and get at the top for a long period of time. The second method is the so-called Black Hat Search Engine Optimization procedure where the Search Engine Optimization Specialist performing the web site optimization are using an illegal procedure to gain the top rank in all major search engines. They are optimizing web pages for search engine robots only and not for human. With this method, getting the top rank position can be achieve in a shorter period of time however may result also of being banned to search engines forever.

Lots of Search Engine Optimization Specialists are using the so-called black hat method without knowing that they are already using it. This Search Engine Optimization Specialist are the one who have made at the top of major search engines for a particular keyword or phrase and are assuming that they know everything already.

Search Engine Optimization Specialist need continuous reading and researching about the new information regarding search engines. They should know how a search engine robots behave and how does it crawl a particular web site to be effective.