Search Engine Marketing Philippines || SEO Philippines

Body Section: SEO Checklist 401

2006-10-03T00:06:00.000-07:00

Heading Tags – (H1, H2, H3, H4, H5, H6) Use heading tags in an appropriate structure. If possible wrap your important keyword with H1 and other heading tags for other targeted keywords but don’t over use it. Using one H1, one H2 and so on is enough for every page. Use cascading style sheets (CSS) to format heading formatted text if it is too big or too small.

Other Text Formatting Tags – You may also use other html text formatting tags like bold, italics etc. to indicate important keywords in your webpage’ content. And like heading tags, do not overdo it unless you wanted to get penalize.

ALT Tags – all image used in a webpage should have it’s own alt tag. Use the alt tag to describe what does the image is.

Text vs. HTML – Always see to it that there are more text in a particular webpage than the html code. You may use webpage size checker to determine the ration of text over html tags.

Anchor Text – Refers to the text used to link to another page or site. Use your targeted keywords as anchor text linking to your websites other page.

Keyword Density – keyword density is measured by the number of times a particular keyword is used in every 100 words used in a page. Using a word “keyword” once in 100 words will give you a keyword density of 1% and so on. As for me, I think the advisable keyword density should range from 3 % 3.75% for your keyword in each page.

Keyword Prominence – This refers on how prominent a particular keyword in a particular web page. It is important to place keywords in the start of at least near in the beginning of title, meta tags, start of a webpage or start of the first sentence or paragraph of your webpage’ content.

Keyword Proximity – This refers on how close each targeted keyword in if your webpage page content. The closer the keywords the better.

Header Section: SEO Checklist 301

2006-10-02T20:13:00.000-07:00

1. Title: create a unique yet descriptive title tag with less than 10 characters but not exceeding 60 characters in length. Avoid using special characters in title.

2. Meta Description – Lots of people believed that Meta tags are dead but some search engines are still using them. One more thing is, there is no harm using Meta tags to your web pages. Try to use not exceeding 200 characters when creating Meta description for your page. Meta Description is a summarize explanation of a current page’ content. Try to include your targeted keyword in creating your unique Meta description.

3. Meta Keywords – make your keyword at least 10 words in every page and all keyword included in your Meta keyword should be found as well inside your web page’ content otherwise it will be penalize. Avoid using any single word twice otherwise google will treat it as a spam. If keyword doesn’t appear at least twice in your page body content text then do not include it in your Meta keyword.

Design - SEO Ckecklist 201

2006-10-02T19:10:00.000-07:00

1. Page loading time – try to design a page that loads quickly. Lots of site visitors are not that patient to wait for 25 seconds for your website to load unless it contains a so called heroin content that they wanted or expected to see.

2. Take to consider the size of your website design as well to fit well on every monitor sizes to avoid design distortion.

3. Avoid using frames

4. Java scripts need to call from an external file instead of using every page of your webpage.

5. Do not use flash and animated gif unless necessary.

6. It is always important to create sitemap for your website. This is used by other surfers to check a particular website’s pages and to search the page that they wanted to see. This sitemap should be linked to every page of your site specially those in depth part for faster search engine crawling as well.

My SEO Checklist 101

2006-10-02T18:36:00.000-07:00

Whew!! I was too busy for the past month that I even forgot to update my blog. Anyway, below are some information that came into my mind a while ago and think it is better if I post it in my site as additional content and tutorial for visitors.

Enjoy reading…..

1. Choosing a Domain – Always think of a domain that is easy to read, say and understand. If you can include keyword in your domain name then it is better but still there is a negative part on it. It is harder for surfers and visitors to remember longer names so choose the best one suited for your taste, company name and take into consideration as well the optimization part.

2. Hosting Uptime – This is always overlooked by most of domain owners. Always choose a reliable hosting company to host your domain name. you can do this by making a research and background check to every hosting company that you know before testing their services. Keep in mind that if your hosting or service provider is down, then your websites does not exist as well.

3. www or not www – Choose between http://www.domainname.com/ and http://domainamen.com/ the two and always stick to it. This will affect your website’s page rank in the future so it is best to stick to just one of the said formats. I recommend using www since majority of surfers or internet users tend to use www.domainname.com instead of just typing the domain without using www.

4. Website Design – Always plan the best design to capture your visitors attention and give show them what they expected to see. Offering them an easy to use navigation, search box for terms if they can’t find that they are looking for. Simple website design is far better than complex designs.

5. Directory structure – Try to organize your directory but make them close the root directory. Avoid using http://www.domainname.com/dir1/dir1/dir1/ make it simple and make the depth in to 2 level depths at much as possible.

6. Keyword in Sub-directories – try to use targeted keyword as directory name when you use sub directories in your domain name. If you are targeting naruto movies the using http://www.domainname.com/naruto-movies/ will be better.

Search Engine Optimization Cloaking

2006-03-12T09:51:00.000-08:00

Search Engines are reading websites content which means, the more the content a website have, the better it will be for any search engine robots.

Cloaking is a Black Hat Search Engine Optimization procedure where the Search Engine Optimization Specialist records all search engines IP addresses in order to determine if the visitor of his web site is a search engine robot or not.

How'd they do that?

Search Engine Cloaking can be done using any server side script. All web pages of your web site should contain the script to check whether the IP belongs to a search engine or not. If the IP belongs to any search engine robots then they will be redirected to the page optimized specially for search engine robots. On the other hand if the script didn't find any match from his list for the visiting IP address then the scrip will consider it Human Visitor and will be redirected to the page designed for them. This is how Search Engine Optimization Cloaking works.

Black Hat Search Engine Optimization

2006-03-08T19:29:00.000-08:00

Black Hat Search Engine Optimization is a method of web site optimization that consists of illegal search engine optimization techniques. This should be avoided at all cost. It can give you a good traffic for a short period of time and totally block your website from major search engines at later time.

The techniques used for this optimization if purely designed for search engine crawlers only and not for anything else.

Didn't we optimize websites to be search engine bots friendly?

Yes we are optimizing our websites to become search engine robots friendly but in a way where it is also a human visitor friendly. Imagine visiting a website with lots of text that you don't even know how to read and just a saw a couple of targeted keywords inserted to this junk text. You will surely leave the page once you saw it.

The purpose of search engine optimization is not just to drive traffic in your site, but also to convert these traffics into sales. How can anyone convert such traffic to sales if the visitor cannot understand what it is in your web page? Visitors are using Search Engines to look for something related to the keyword that they typed. If they cannot find what they want from your site, then they will surely leave and search for another web site.

If all search engine optimization specialist is using Black Hat Search engine optimization technique then Search Engine Websites will become useless in the near future.

Search Engine Optimization

2006-03-08T19:28:00.000-08:00

Search Engine Optimization is a term use for scientific process to be done to attract the search engine robots to crawl a web site page and give good rank to a particular keyword or phrase in said search engine.

Search Engine Optimization Specialist is the one executing the said process in order to make a website optimized enough. There are 2 ways to optimize someone’s web page. The first one White Hat Search Engine Optimization Method where the Search Engine Optimization Specialist will be targeting a competitive keyword or phrase for gaining a huge amount of visitors to specific website.

These Search Engine Optimization Specialists is also keeping in their mind that they are optimizing the whole web page to easily understand by both human and search engine robots. They are using all legal procedures to achieve their goal and get at the top for a long period of time. The second method is the so-called Black Hat Search Engine Optimization procedure where the Search Engine Optimization Specialist performing the web site optimization are using an illegal procedure to gain the top rank in all major search engines. They are optimizing web pages for search engine robots only and not for human. With this method, getting the top rank position can be achieve in a shorter period of time however may result also of being banned to search engines forever.

Lots of Search Engine Optimization Specialists are using the so-called black hat method without knowing that they are already using it. This Search Engine Optimization Specialist are the one who have made at the top of major search engines for a particular keyword or phrase and are assuming that they know everything already.

Search Engine Optimization Specialist need continuous reading and researching about the new information regarding search engines. They should know how a search engine robots behave and how does it crawl a particular web site to be effective.

SEO is Beggining to boast in the Philippines

2006-02-24T11:05:00.000-08:00

SEO is starting to boast in the Philippines and below is some of those job adverticement looking for seo specialists.

SEO
(National Capital Reg - Pasig City)

Responsibilities:
• 2+ years experience in SEM.
• Very strong Microsoft Office and Internet skills.
• Thorough understanding of architecting, designing, and submitting websites for natural search engine placement.
• Thorough understanding of Keyword List generation, and bidding techniques for Paid Search.
• Track record of meeting and surpassing SEM objectives.
• Excellent verbal and written communication skills.

Requirements:
We are currently seeking a hands-on, highly motivated and detail-oriented person for the full-time position of Search Engine Marketing ("SEM") Specialist. This person will be involved in designing and implementing search engine optimization strategies for clients in various industries. This includes working with new and existing clients to create keyword profiles, all facets of HTML optimization and ongoing performance analysis.

The ideal candidate will have over 2 years of experience and be able to demonstrate the following skills:
• Search engine optimization and research and an understanding of how search engines and their spiders work.
• Understanding of web design elements and their effects on "organic/natural" optimization.
• Understanding of database marketing and technical capabilities Strong problem solving and innovation skills and the ability to adapt to new technologies.
• Demonstrate some experience with leading search engine ranking, traffic and analysis software (Web Position Gold, Webtrends, etc.).
• Develop targeted keyword lists
• Setup, implement, and manage Paid Search campaigns.
• Continuously optimize the performance of all SEM campaigns.
• Recommend innovative and new ideas.
• Code in HTML

Google Page Rank

2006-01-26T01:52:00.000-08:00

Google page rank is a meter used to determine the relevancy of a particular website. Page rank is responsible for causing many website owners confused. These website owners think that having a high website page rank is equivalent of having a high search engine rank as well.

Lots of search engine optimization professionals and internet marketing professionals are claiming that Page rank is the biggest mistake made by Google yet, yahoo still release their own versions of page rank which they call web rank.

How Does Google Determine Which Web Sites Are the Most "Trusted"?

2006-01-20T09:02:00.000-08:00

In the debut issue of the Google Librarian newsletter, we published an article by quality engineer Matt Cutts explaining how Google collects and ranks search results. The most common question we heard in response was "How does Google determine which web sites are the most 'trusted'?" Here, his reply:

This question goes to the heart of what we do. You already know the short answer: Google uses more than 100 different factors, including the PageRank algorithm, to determine whether a site is trusted or reputable. If you think of the internet as a democracy, a web page that links to another page is "voting" for the value of the page. As we explain in our Technology Overview, PageRank interprets a link from Page A to Page B as a vote for Page B by Page A. PageRank then assesses a page's importance by the number of votes it receives. But that's not the end of the story. If Page A itself has more votes from other pages, the vote carries more weight. Or to put it another way, if more people trust your site, your trust is more valuable.

In addition to using the PageRank algorithm, we automatically analyze the content of pages we crawl. This goes beyond scanning page-based text, which webmasters can easily manipulate through meta-tags. We also look at factors like fonts and the placement of words on a page. And we examine the content of neighboring pages, which can provide more clues as to whether the page we're looking at is trusted and will be relevant to users.

The long answer is more complicated. Since how we determine search results is the core of our business, there are some ingredients in our "special sauce" that we can't share. In addition, it goes without saying that we're on constant guard against people exploiting the information to achieve artificially high placement in our search results. At the same time, Google was born in a university research environment, and there is a large and growing body of academic work exploring and analyzing our technology. That includes the grand-daddy of them all, The PageRank Citation Ranking: Bringing Order to the Web, the original Stanford University paper by Larry Page, Sergey Brin, Rajeev Motwani and Terry Winograd. If you'd like to take a look, Google Scholar is a good place to start (especially if you click on the citations as well as the papers themselves).

Finally, you might also want to check out this link, which takes you to a collection of technology papers written by people now at Google. It contains oldies-but-goodies like the Stanford paper on PageRank, but also brand new research about everything from algorithms to artificial intelligence. Enjoy!

How does Google collect and rank results?

2006-01-20T08:59:00.000-08:00

One of the most common questions we hear from librarians is "How does Google decide what result goes at the top of the list?" Here, from quality engineer Matt Cutts, is a quick primer on how we crawl and index the web and then rank search results. Matt also suggests exercises school librarians can do to help students.

Crawling and Indexing
A lot of things have to happen before you see a web page containing your Google search results. Our first step is to crawl and index the billions of pages of the World Wide Web. This job is performed by Googlebot, our "spider," which connects to web servers around the world to fetch documents. The crawling program doesn't really roam the web; it instead asks a web server to return a specified web page, then scans that web page for hyperlinks, which provide new documents that are fetched the same way. Our spider gives each retrieved page a number so it can refer to the pages it fetched.

Our crawl has produces an enormous set of documents, but these documents aren't searchable yet. Without an index, if you wanted to find a term like civil war, our servers would have to read the complete text of every document every time you searched.

So the next step is to build an index. To do this, we "invert" the crawl data; instead of having to scan for each word in every document, we juggle our data in order to list every document that contains a certain word. For example, the word "civil" might occur in documents 3, 8, 22, 56, 68, and 92, while the word "war" might occur in documents 2, 8, 15, 22, 68, and 77.

Once we've built our index, we're ready to rank documents and determine how relevant they are. Suppose someone comes to Google and types in civil war. In order to present and score the results, we need to do two things:

Find the set of pages that contain the user's query somewhere
Rank the matching pages in order of relevance

We've developed an interesting trick that speeds up the first step: instead of storing the entire index on one very powerful computer, Google uses hundreds of computers to do the job. Because the task is divided among many machines, the answer can be found much faster. To illustrate, let's suppose an index for a book was 30 pages long. If one person had to search for several pieces of information in the index, it would take at least several seconds for each search. But what if you gave each page of the index to a different person? Thirty people could search their portions of the index much more quickly than one person could search the entire index alone. Similarly, Google splits its data between many machines to find matching documents faster.

How do we find pages that contain the user's query? Let's return to our civil war example. The word "civil" was in documents 3, 8, 22, 56, 68, and 92; the word "war" was in documents 2, 8, 15, 22, 68, and 77. Let's write the documents across the page and look for those with both words.

civil	3	8		22	56	68	92
war	2	8	15	22		68	77
both words		8		22		68

Arranging the documents this way makes clear that the words "civil" and "war" appear in three documents (8, 22, and 68). The list of documents that contain a word is called a "posting list," and looking for documents with both words is called "intersecting a posting list." (A fast way to intersect two posting lists is to walk down both at the same time. If one list skips from 22 to 68, you can skip ahead to document 68 on the other list as well.)

An exercise for students

Once you see how to intersect two words in an index, it's not hard to do it for three or more words as well. Here's a fun exercise: try to find all the documents below that contain the words "civil" and "war" and "reconstruction."

civil: 1 9 15 19 22 35 38 48 53 55 65 68 73 78 82 88 91 99
war: 15 18 25 29 31 35 37 40 42 46 48 65 75 85 91 96
reconstruction: 35 42 48 64 73 91 95

The answer is at the end of the article.

Ranking Results
Now we have the set of pages that contain the user's query somewhere, and it's time to rank them in terms of relevance. Google uses many factors in ranking. Of these, the PageRank algorithm might be the best known. PageRank evaluates two things: how many links there are to a web page from other pages, and the quality of the linking sites. With PageRank, five or six high-quality links from websites such as www.cnn.com and www.nytimes.com would be valued much more highly than twice as many links from less reputable or established sites.

But we use many factors besides PageRank. For example, if a document contains the words "civil" and "war" right next to each other, it might be more relevant than a document discussing the Revolutionary War that happens to use the word "civil" somewhere else on the page. Also, if a page includes the words "civil war" in its title, that's a hint that it might be more relevant than a document with the title "19th Century American Clothing." In the same way, if the words "civil war" appear several times throughout the page, that page is more likely to be about the civil war than if the words only appear once.

An exercise for students

Pretend that you're a search engine. Pick a query like civil war or recycling or whatever you want. Search for the phrase on Google, pick three or four pages from the results, and print them out. On each printout, find the individual words from your query (such as "civil" and "war") and use a highlighter to mark each word with color. Do that for each of the 3-5 documents that you print out. Now tape those documents on a wall, step back a few feet, and squint your eyes. If you didn't know what the rest of a page said, and could only judge by the colored words, which document do you think would be most relevant? Is there anything that would make a document look more relevant to you? Is it better to have the words be in a large heading or to occur several times in a smaller font? Do you prefer it if the words are at the top or the bottom of the page? How often do the words need to appear? See if you can come up with 2-3 things you would look for to see if a document matched a query well. This can help students learn to evaluate website relevance the way a search engine would evaluate it so that they can better understand why a search engine returns certain results over others.

As a rule, Google tries to find pages that are both reputable and relevant. If two pages appear to have roughly the same amount of information matching a given query, we'll usually try to pick the page that more trusted websites have chosen to link to. Still, we'll often elevate a page with fewer links or lower PageRank if other signals suggest that the page is more relevant. For example, a web page dedicated entirely to the civil war is often more useful than an article that mentions the civil war in passing, even if the article is part of a reputable site such as Time.com.

Once we've made a list of documents and their scores, we take the documents with the highest scores as the best matches. Google does a little bit of extra work to try to show snippets – a few sentences – from each document that highlight the words that a user typed. Then we return the ranked URLs and the snippets to the user as results pages.

As you can see, running a search engine takes a lot of computing resources. For each search that someone types in, over 500 computers may work together to find the best documents, and it all happens in under half a second.

Did you know? On April 1, 2002, we spoofed our PageRank algorithm by presenting a detailed explanation of "PigeonRank"

[Answer: Only documents 35, 48, and 91 contain all three words "civil" and "war" and "reconstruction."]

Matt Cutts is a software engineer in the quality group at Google. He spends his days trying to help good sites rank where they should and developing techniques that keep deceptive or spammy sites from showing up in Google's search. He also has a web log at http://www.mattcutts.com/blog/ that often discusses webmaster issues.

Google Hypertext-Matching Analysis

2006-01-20T08:58:00.000-08:00

Google's search engine also analyzes page content. However, instead of simply scanning for page-based text (which can be manipulated by site publishers through meta-tags), Google's technology analyzes the full content of a page and factors in fonts, subdivisions and the precise location of each word. Google also analyzes the content of neighboring web pages to ensure the results returned are the most relevant to a user's query.

Google PageRank Technology

2006-01-20T08:57:00.000-08:00

PageRank performs an objective measurement of the importance of web pages by solving an equation of more than 500 million variables and 2 billion terms. Instead of counting direct links, PageRank interprets a link from Page A to Page B as a vote for Page B by Page A. PageRank then assesses a page's importance by the number of votes it receives.

PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. Important pages receive a higher PageRank and appear at the top of the search results. Google's technology uses the collective intelligence of the web to determine a page's importance. There is no human involvement or manipulation of results, which is why users have come to trust Google as a source of objective information untainted by paid placement.

Google Technology Overview

2006-01-20T08:53:00.000-08:00

Google stands alone in its focus on developing the "perfect search engine," defined by co-founder Larry Page as something that, "understands exactly what you mean and gives you back exactly what you want." To that end, Google has persistently pursued innovation and refused to accept the limitations of existing models. As a result, Google developed its own serving infrastructure and breakthrough PageRank™ technology that changed the way searches are conducted.

From the beginning, Google's developers recognized that providing the fastest, most accurate results required a new kind of server setup. Whereas most search engines ran off a handful of large servers that often slowed under peak loads, Google employed linked PCs to quickly find each query's answer. The innovation paid off in faster response times, greater scalability and lower costs. It's an idea that others have since copied, while Google has continued to refine its back-end technology to make it even more efficient.

The software behind Google's search technology conducts a series of simultaneous calculations requiring only a fraction of a second. Traditional search engines rely heavily on how often a word appears on a web page. Google uses PageRank™ to examine the entire link structure of the web and determine which pages are most important. It then conducts hypertext-matching analysis to determine which pages are relevant to the specific search being conducted. By combining overall importance and query-specific relevance, Google is able to put the most relevant and reliable results first.

Article Submission and Publishing

2006-01-19T21:43:00.000-08:00

Submission and publishing of any related article to my Blog is permitted as long as the following requirements are meet.

You are the author of the said article.
Article should be related to search engine marketing, search engine optimization or internet marketing.
Does not contain any spam message or keywords in any part of the article.
Article for human visitor and not for search engine robots.

Please feel free to email me your article for submission. Use “Article for SEMPhilippines as your message title.

Google Jagger Update

2006-01-16T04:44:00.000-08:00

Jagger update is the name of the latest update done by Google resulting of many websites demotion of page rank and search engine ranks. This is the last major update done by the giant search engine company.

Below are some of the affected areas by the said update according to Ken Webster from his Blog . You may find further explanation for the following to Ken Webster to his blog.

1) Increased importance placed on IBL (Inbound Links) Relevancy

2) Increased importance placed on OBL (Outbound Links) Relevancy

3) Promotion of relevant Niche Directories (related to #1 & #2)

4) More weight thrown back to PR @ top domain

5) Increased importance on Adsence placement relevancy

6) Possible introduction of CSS Spam filtering

7) Overall Blog demotions

8) New and unresolved "canonical" issues

Useful Google Operators

2006-01-14T03:20:00.000-08:00

Google is currently offering useful operators that can be very usefull to any search engine optimization experts.

You may visit Google Operators for the complete info. The 2 most commonly operators are listed below:

• link: is used to determine webpages pointing to a particular website.
• site: is used to check the number of index web pages.

Google bombing

2006-01-14T03:15:00.000-08:00

When you visit Google and you typed “miserable failure”, “miserable” or “failure” without the quotes, amazingly Biography of President George W. Bush will appear. It is really funny but it’s true. Whitehouse of course has nothing to do with these.

This is a result of the so-called “Google bombing”.

Google bombing is a process of putting a link from lots of websites pointing to a particular link with the targeted keyword used as the anchor text.

You may check the definition of at Google Bombing .

Snopes.com has an explanation about this as well.

Site map

2006-01-12T23:38:00.000-08:00

Site map is very important to a website particularly to those websites with more than 100 pages. This is commonly used to list all page of a website in order for a web crawler to easily reach other deep links.

Good site maps are those pages with descriptions on each link listed and not just a whole page full of links. Even site maps need to be created with carefully other wise it will become useless.

Below are some tips on creating a good site map.

• Make your site map descriptive as much as possible. Putting a description on each listed page will be helpful to your visitors.
• Create a sitemap for your visitor and not for search engine robots.
• Limit your list to 100 and below links only. In case your site has more than a thousand pages then you should arrange your list by category. Per category links should be the one to put in the root site map and create a separate site map again for every category.

Hope this help my visitors.

SEO and SEM common Terms

2006-01-11T04:42:00.000-08:00

SEO = Search Engine Optimization

Search Engine Optimization is the process of scientifically tweaking a particular website’s pages in order to get a good rank from major search engines for a competitive keyword or group of keywords.

SEM = Search Engine Marketing

Search Engine Marketing is one effective example Internet Marketing that involves search engine optimization. This involves planning and executing right methods to target and get quality traffic to a particular website and convert this traffic into sales or signups.

SEO Specialist = Search Engine Optimization Specialist

Previously called Search Engine Optimizers (SEO) but revised to SEO Specialist to give way and prohibit confusion with search engine optimization as SEO. This term is use to describe a professional practitioner performing effective search engine optimization procedures.

SEM Specialist = Search Engine Marketing Specialist

Term used to describe a professional that analyzes a certain website and recommend a particular procedure to perform in order to get the desired traffic and sales.

White Hat Procedure

Search Engine Optimization procedure that comply with search engines rules. Also know as ethical procedure.

Black Hat Procedure

Search Engine Optimization procedure that did not comply with search engine rules. Widely used by many SEO specialist to get a good rank in a shorter period of time. Effective but very dangerous procedure that may cause a certain website removed from major search engine’s database.

Web page title

2006-01-10T01:50:00.000-08:00

Web page is title one of the major aspect you should consider in optimizing your web pages. Major search engines are checking every indexed pages title first every time a search is made. Because of this, every page of your site should have a unique title summarizes the content of a particular web page and not for the whole website.

This is the advantage of a static web page over a dynamic one. Dynamic websites have the same web page title and lots of the pages generated by the server side scripts have a title not describing its content. In a static web site, every page can be customized to change into a summary of description of what that particular page is containing.

MSN Beta Version

2006-01-09T19:55:00.000-08:00

Have you seen the beta version of MSN? I just notice that it loads faster than the current one and not good looking using mozilla firefox.

Keywords

2006-01-08T23:03:00.000-08:00

One of the most important aspects in search engine optimization is for you to know what your targeted keyword is. Targeting a wrong keyword or phrase will be useless even if you reached the top rank for all major keywords. One example of this is a shop offering anime DVDs. If this shop is targeting “transformer” since it is selling transformer anime title then the owner maybe out of his mind. Transformer is in general term and a surfer search for a transformer might have an electronic gadget in his mind and not for the said anime title.

Tow and more keywords combined together return a higher rate of conversion than targeting a general form of keyword that will only confuse your visitors.

How to pick the right Keyword?

Be the surfer….

Think the way a surfer think and level your mind to a surfer with limited knowledge on search engines. Try to think of what you want to see in the list and what you should type in order to get that particular list of websites. Use “transformer robots, transformer DVD, transformer anime” or any word describing what your item about instead of just targeting “transformer”.

You may as well visit www.wordtracker.com for some keyword suggestion if you like but still your top pick when thinking as an average surfer is the best.

You not limit your targeted keyword to five or ten keywords or phrases only because you will be using a particular group of keywords or phrases in every page of your site. Each webpage of your website should target a group of keywords / phrases depending on the content of that particular webpage, so better pick a group of keyword per topic, category or item that a webpage has.

Web Design

2006-01-07T02:03:00.000-08:00

Your website design is the face of your company in the world of internet. Lots of surfer’s impression came from your websites design before its contents. IF you really mean business then try to consider hire a professional web designer to create an eye catching design for your company.

Below are some useful reminders to keep in mind when giving instructions to your web designer for your online business or company.

Don’t overload the page with images.
Use a font that can easily read by any visitor. I recommend using Arial, Tahoma, or Verdana.
Navigation should be clear and easy to understand.
Avoid blurred images and use alternative text in every image you use.
Use web safe color if possible and a good mixture of colors
Include a link to your sitemap in your home page.
Consider the loading time of your home page. Majority of internet surfers allotted only 5-15 seconds of their time waiting for a page to open unless it has heroin content. Try to keep your file size small for faster loading time. If your website contains JavaScript then consider having them on an external file. This also helps your page to load faster.
Create a design that will best fit in 800x600 resolutions to cover majority of computer monitors. If possible make the width auto adjustable including text to cover any platform a surfer is using to check your website.
If you are designing a very large website then try to consider putting a search box to every page of your site to help your visitor find what he or she is looking for. Guiding your visitors make them fell that they are important to you.

Hope this post helps you in planning your company website’s design.

Choosing your Hosting Company

2006-01-06T03:11:00.000-08:00

When choosing your hosting, be sure that the one you choose a reliable one. Lots hosting company today are offering a bunch of attractive features to get your attention or to convince customers. Many of these hosting companies close after a year or so. And lots of them don’t have a good support to their clients. Below are some things that you want to consider when choosing the right hosting company.

Choose a reliable one – You may have your own research or ask your friends about their recommendations about their tested services from such a hosting company.
You may use www.dnsstuff.com to check when does a hosting company started or when this hosting domain registered does and expires.
You may use different hosting for different domain name as well. When one of your choice hosting company is down then at least your other domains are still not affected.

Website Contents

2006-01-05T03:13:00.000-08:00

Website Contents

Always prepare a unique content for every page of your website. You can either hire a professional writer to create good website contents for you or you may create your own if you are confident enough to create one.

Unique and easy to understand contents is one major factor that every visitor like when checking your website. Easy to understand contents will surely encourage people read and check every page of your site or every item or services you are offering. Unique contents on the other hand if for robots or crawlers visiting and indexing your website. These crawlers love a website with unique contents.

Be sure that your targeted keyword / phrase should appear in your webpage body. Always keep in mind that your targeted keyword and/or key phrase should appear in your web page’s body before writing it in your Meta Keyword or it will be considered spam by major search engines.

I think that’s all for now. I cannot think of anything else for now.

First step….

2006-01-04T00:54:00.000-08:00

Choosing the right domain name is important if you are starting an online business and thinking of optimizing and targeting a particular keyword or phrase later on.

Below are some aspects of choosing a good domain name.

Know your target audience and the service or product that you want to market.
Think of a unique name.
Choose a name that can easily remember by anyone who visited your site once.
Domain name with keyword in it is a good choice as well.
Avoid domain with dash.
A short domain name is easier to remember.
Always check for the .com if available.

Lots of tools are available in the internet for checking if your desired domain name is already taken or still available.

My First Post

2006-01-01T22:30:00.000-08:00

Greetings…
I just got back from a short vacation and just came to my mind to start a new blog discussing search engine marketing.

What is a Search Engine Marketing or Search Engine Optimization?

SEM/SEO is another form of marketing mainly used in internet. This is a process of scientifically tweaking a website’s pages to target a particular keyword or phrase to get a good rank in major search engines like Google, Yahoo and MSN.

Just a simple definition for now and will discuss further next time.